ŁUKASZ PISZCZEK EXTENDED HIS CONTRACT WITH KRISPOL
KRISPOL, a leading Polish manufacturer of doors, windows and shutters, has expanded the scope of cooperation with Łukasz Piszczek – a pillar of defence in the Polish National Football Team and the undisputed star of the Bundesliga, on a regular basis playing in the colours of Borussia Dortmund.
June 1 was very successful for KRISPOL. The brand’s ambassador – Łukasz Piszczek – took advantage of a few days off before the national team’s training camp and visited Września, where the company’s manufacturing plant is located. During this short but intense visit, he met with the Board of the company.
It was an opportunity to summarise the first year and discuss further cooperation, joint plans of the campaign conducted under the slogan KRISPOL – Peace of mind.
KRISPOL almost from the very beginning emphasises the passion for sport as well as the interpenetration of the values cherished both in sport and in business.
Both parties share a passion for sport and football, and so KRISPOL has decided to extend advertising cooperation with the football player. Extension of the contract to include new markets and fields of use of image is also a consequence of the marketing strategy which aims at positioning KRISPOL as a strong brand that offers high-quality joinery for home.
– I am very pleased with our cooperation to date. In retrospect, I know I made the right decision. We share positive energy and attention to detail – commented the footballer.
For a long time, the company is increasingly successful in sales in many European countries. The image of Łukasz Piszczek, a world-class athlete, is well recognised in the arena of European football, in particular on the German market, which is a strategic point on the export map of KRISPOL.
– Piszczek’s behaviour on the pitch is above all an attitude of fair play, a well-thought-out strategy, security and consequently peace of mind for the whole team. KRISPOL shares these values translated into the language of business – says Grzegorz Ratajczak, Executive Director